Customer relationship management strategies of selected resorts in Cavite: A pandemic situationer

• Main Authors: Xavier Lawrence D. Mendoza (Author), Rangie O. Espejon (Author)
• Formato: Libro
• Publicado: Northern Negros State College of Science and Technology (NONESCOST), 2022-12-01T00:00:00Z.
• Subjects: article
• Acceso en liña: Connect to this object online.

Customer relationship management (CRM) can be used to build relationships with customers and consistently acquire, retain, and create extra value for customers, even when a crisis like the COVID-19 pandemic has occurred. The study's primary objective was to determine and understand the customer...