MARKETING MIX IN SPORT

Marketing mix'' along the term of life cycle has robbed the trademark for the conception of marketing and the market direction of company, corporations and institutions. Essence marketing-mixa is in the simultaneous determining of the target market group of consumer (the buyer) or stays th...

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Main Authors: Srećko Novaković (Author), Slobodan Živkucin (Author)
Formato: Libro
Publicado: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2011-03-01T00:00:00Z.
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3rd Floor Main Library

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