Understanding Uptake of Digital Health Products: Methodology Tutorial for a Discrete Choice Experiment Using the Bayesian Efficient Design

• Main Authors: Dorothy Szinay (Author), Rory Cameron (Author), Felix Naughton (Author), Jennifer A Whitty (Author), Jamie Brown (Author), Andy Jones (Author)
• Format: Book
• Published: JMIR Publications, 2021-10-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Understanding the preferences of potential users of digital health products is beneficial for digital health policy and planning. Stated preference methods could help elicit individuals' preferences in the absence of observational data. A discrete choice experiment (DCE) is a commonly used stat...