A content analysis of e-cigarette marketing on social media: Findings from the Tobacco Enforcement and Reporting Movement (TERM) in India, Indonesia and Mexico

• Main Authors: Nandita Murukutla (Author), Melina S. Magsumbol (Author), Hana Raskin (Author), Sharan Kuganesan (Author), Silvia Dini (Author), Carlos Martinez-Mejia (Author), Rachfiansyah (Author), Benjamin Gonzalez Rubio Aguilar (Author)
• Format: Book
• Published: Frontiers Media S.A., 2022-11-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundThe use of e-cigarettes is proliferating globally, especially among youth and even children. Marketing is a known risk factor for e-cigarette initiation, yet little is known of e-cigarette marketing on social media in low- and middle-income countries. This study compares e-cigarette social...