Ambulances are for emergencies: shifting attitudes through a research-informed behaviour change campaign

• Main Authors: Kim Borg (Author), Breanna Wright (Author), Liz Sannen (Author), David Dumas (Author), Tony Walker (Author), Peter Bragge (Author)
• Format: Book
• Published: BMC, 2019-03-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background In Victoria, Australia, emergency calls requesting an ambulance have been increasing at a rate higher than population growth. While most of these calls are for genuine emergencies, many do not require an immediate ambulance response. A collaborative research approach was undertak...