Gamification in Retail: Enhancing Grocery Customer Experience with Location-Based Strategies

• Main Authors: Alireza Zandi (Author), Yoones A. Sekhavat (Author)
• Formato: Livro
• Publicado em: Serious Games Society, 2024-06-01T00:00:00Z.
• Assuntos: article
• Acesso em linha: Connect to this object online.

This study explores how gamification impacts customer experience in the retail sector emphasizing the need for businesses to differentiate in competitive markets. Gamification involves using game design elements in non-game contexts and is growing as a method to boost customer engagement and satisfa...