Gamification in Retail: Enhancing Grocery Customer Experience with Location-Based Strategies
This study explores how gamification impacts customer experience in the retail sector emphasizing the need for businesses to differentiate in competitive markets. Gamification involves using game design elements in non-game contexts and is growing as a method to boost customer engagement and satisfa...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Serious Games Society,
2024-06-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |