An Examination of Administrators' Nonrevenue, Olympic Program Values within NCAA Athletic Departments

• Autores principales: Coyte Gene Cooper (Autor), Erianne A. Weight (Autor)
• Formato: Libro
• Publicado: University of Kansas Libraries, 2011-12-01T00:00:00Z.
• Materias: article
• Acceso en línea: Connect to this object online.

The presence of the arms race in intercollegiate athletics has led to extensive spending on major, revenue-producing sports (Knight Commission, 2004). Despite the fact that only a handful of men's basketball and football programs produce profits (NCAA, 2009), administrators continue to embrace...