An Examination of Administrators' Nonrevenue, Olympic Program Values within NCAA Athletic Departments

The presence of the arms race in intercollegiate athletics has led to extensive spending on major, revenue-producing sports (Knight Commission, 2004). Despite the fact that only a handful of men's basketball and football programs produce profits (NCAA, 2009), administrators continue to embrace...

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Bibliographic Details
Main Authors: Coyte Gene Cooper (Author), Erianne A. Weight (Author)
Format: Book
Published: University of Kansas Libraries, 2011-12-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
Copy 1 Available