Content analysis of breast milk substitutes marketing on Chinese e‐commerce platforms

Abstract China has the largest and fastest‐growing breast milk substitutes (BMSs) market and a disproportionately low exclusive breastfeeding rate. Many BMS manufacturers have established Chinese e‐commerce stores. This marketing is of concern as it is likely to undermine breastfeeding. This study a...

Full description

Saved in:
Bibliographic Details
Main Authors: Shannon Han (Author), Huixi Chen (Author), Yanting Wu (Author), Rafael Pérez‐Escamilla (Author)
Format: Book
Published: Wiley, 2022-04-01T00:00:00Z.
Subjects:
Online Access:Connect to this object online.
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

Connect to this object online.

3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available