Attitudes of Consumers from Autonomous Province of Vojvodina toward Advertising through Sport in relation with the Frequency of Watching Sports Events

• Hoofdauteur: Bojan Masanovic (Auteur)
• Formaat: Boek
• Gepubliceerd in: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2018-10-01T00:00:00Z.
• Onderwerpen: article
• Online toegang: Connect to this object online.

This investigation was aimed at gaining relevant knowledge about the attitudes of the consumers from the Autonomous Province of Vojvodina toward advertising through sport in relation with the frequency of watching sports events. The sample included 451 students from Faculty of Sport and Physical Edu...