Eye tracking scanpath analysis techniques on web pages: A survey, evaluation and comparison

Eye tracking has commonly been used to investigate how users interact with web pages, with the goal of improving their usability. This article comprehensively revisits the techniques that could be applicable to eye tracking data for analysing user scanpaths on web pages. It also uses a third-party e...

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Bibliographic Details
Main Authors: Sukru Eraslan (Author), Yeliz Yesilada (Author), Simon Harper (Author)
Format: Book
Published: Bern Open Publishing, 2015-12-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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