Eye tracking scanpath analysis techniques on web pages: A survey, evaluation and comparison

• मुख्य लेखकों: Sukru Eraslan (लेखक), Yeliz Yesilada (लेखक), Simon Harper (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Bern Open Publishing, 2015-12-01T00:00:00Z.
• विषय: article
• ऑनलाइन पहुंच: Connect to this object online.

Eye tracking has commonly been used to investigate how users interact with web pages, with the goal of improving their usability. This article comprehensively revisits the techniques that could be applicable to eye tracking data for analysing user scanpaths on web pages. It also uses a third-party e...