Eye tracking scanpath analysis techniques on web pages: A survey, evaluation and comparison

• Main Authors: Sukru Eraslan (Author), Yeliz Yesilada (Author), Simon Harper (Author)
• Formato: Livro
• Publicado em: Bern Open Publishing, 2015-12-01T00:00:00Z.
• Assuntos: article
• Acesso em linha: Connect to this object online.

Eye tracking has commonly been used to investigate how users interact with web pages, with the goal of improving their usability. This article comprehensively revisits the techniques that could be applicable to eye tracking data for analysing user scanpaths on web pages. It also uses a third-party e...