Augmented reality advertising and college students' interest in the extreme sports: Moderating role of innovation resistance and health consciousness
Advertising and promotions are the most utilized types of augmented reality (AR) activations for marketers across all industries. The same is true for the sports industry. This form of augmented reality is meant to bring attention to the organization through a novel technology such as AR. Recently,...
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| Format: | Book |
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Frontiers Media S.A.,
2022-08-01T00:00:00Z.
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