Evaluation of online videos to engage viewers and support decision-making for COVID-19 vaccination: how narratives and race/ethnicity enhance viewer experiences

• Main Authors: Holly B. Schuh (Author), Rajiv N. Rimal (Author), Robert F. Breiman (Author), Peter Z. Orton (Author), Matthew Z. Dudley (Author), Lee-Sien Kao (Author), Rikki H. Sargent (Author), Shaelyn Laurie (Author), Leo F. Weakland (Author), James V. Lavery (Author), Walter A. Orenstein (Author), Janesse Brewer (Author), Amelia M. Jamison (Author), Jana Shaw (Author), Robina Josiah Willock (Author), Deborah A. Gust (Author), Daniel A. Salmon (Author)
• Format: Book
• Published: Frontiers Media S.A., 2023-08-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundVaccine hesitancy has hampered the control of COVID-19 and other vaccine-preventable diseases.MethodsWe conducted a national internet-based, quasi-experimental study to evaluate COVID-19 vaccine informational videos. Participants received an informational animated video paired with the ran...