Alcohol brand use of youth-appealing advertising and consumption by youth and adults

• Autori principali: Alisa A. Padon (Autore), Rajiv N. Rimal (Autore), Michael Siegel (Autore), William DeJong (Autore), Timothy S. Naimi (Autore), David H. JernFigan (Autore)
• Natura: Libro
• Pubblicazione: SAGE Publishing, 2018-04-01T00:00:00Z.
• Soggetti: article
• Accesso online: Connect to this object online.

Background: Youth exposure to alcohol marketing has been shown to be an important contributor to the problem of underage drinking in the U.S. More work is needed on identifying and minimizing content with particular appeal to youth. Design and Methods: We tested the association between the youth-app...