Alcohol brand use of youth-appealing advertising and consumption by youth and adults

Background: Youth exposure to alcohol marketing has been shown to be an important contributor to the problem of underage drinking in the U.S. More work is needed on identifying and minimizing content with particular appeal to youth. Design and Methods: We tested the association between the youth-app...

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Bibliographic Details
Main Authors: Alisa A. Padon (Author), Rajiv N. Rimal (Author), Michael Siegel (Author), William DeJong (Author), Timothy S. Naimi (Author), David H. JernFigan (Author)
Format: Book
Published: SAGE Publishing, 2018-04-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
Copy 1 Available