New Media, Digitalization, and the Evolution of the Professional Sport Industry

The professional sport industry achieved tremendous success in the traditional broadcast media age, established a multi-sided market and an effective business model for revenue growth. However, the emergence and proliferation of the new media technologies have drastically changed the media landscape...

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Bibliographic Details
Main Authors: Jingxuan Zheng (Author), Daniel S. Mason (Author)
Format: Book
Published: Frontiers Media S.A., 2022-06-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available