Effect of Patients' Attitude on their Satisfaction and Switching Intention in Generic Medicine Industry: An Empirical Analysis in India

• Main Authors: Bibekananda Mohanty (Author), Snigdha Madhusudan Das (Author), Uma Sankar Mishra (Author), Zakir Hossen Shaikh (Author), Arya Kumar (Author)
• Format: Book
• Published: ACHSM, 2022-07-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

People are now more health-conscious to live safe and hazard-free lives in modern society. If people are affected by any disease, choosing doctor services and medicines involves many complex decisions. Generic drugs seem to be a significant and well-known source of competition for labelled drugs, bu...