Evaluating the Carrot Rewards App, a Population-Level Incentive-Based Intervention Promoting Step Counts Across Two Canadian Provinces: Quasi-Experimental Study

BackgroundThe Carrot Rewards app was developed as part of an innovative public-private partnership to reward Canadians with loyalty points, exchangeable for retail goods, travel rewards, and groceries for engaging in healthy behaviors such as walking. ObjectiveThis study examined whether a multicomp...

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Main Authors: Mitchell, Marc (Author), White, Lauren (Author), Lau, Erica (Author), Leahey, Tricia (Author), Adams, Marc A (Author), Faulkner, Guy (Author)
Format: Book
Published: JMIR Publications, 2018-09-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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