The Intertextuality in advertising ads: analyzing the explicit and implicit forms / A Intertextualidade em anúncios publicitários: analisando as formas explícita e implícita
Based on the theoretical assumptions of Textual Linguistics (TL), from a qualitative investigation, we seek in this article to analyze intertextuality, with a bias in intergenericity, in advertisements. In order to better understand the explicit and implicit forms of intertextuality found in the adv...
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| Main Authors: | , |
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| Format: | Book |
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Universidade Estadual de Alagoas,
2019-01-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |