The Intertextuality in advertising ads: analyzing the explicit and implicit forms / A Intertextualidade em anúncios publicitários: analisando as formas explícita e implícita

• Главные авторы: Maria Cristian da Rocha Lopes Balbino (Автор), Sanadia Gama dos Santos (Автор)
• Формат: ‌
• Опубликовано: Universidade Estadual de Alagoas, 2019-01-01T00:00:00Z.
• Предметы: article
• Online-ссылка: Connect to this object online.

Based on the theoretical assumptions of Textual Linguistics (TL), from a qualitative investigation, we seek in this article to analyze intertextuality, with a bias in intergenericity, in advertisements. In order to better understand the explicit and implicit forms of intertextuality found in the adv...