The enterprisation process and the discourse of the entrepreneurial university: An analysis of the Pelotas Federal University (UFPel)

This article aims to discuss the growing influence that the business model has had on humans and their organizations, a consequence of a process called world's enterprisation. In this study, we opted for a look at the university, from the analysis of a specific discourse that, with the neoliber...

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Bibliographic Details
Main Authors: Alice Hübner Franz (Author), Elaine da Silveira Leite (Author), Marcio Silva Rodrigues (Author)
Format: Book
Published: Arizona State University, 2020-11-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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