The enterprisation process and the discourse of the entrepreneurial university: An analysis of the Pelotas Federal University (UFPel)

• Главные авторы: Alice Hübner Franz (Автор), Elaine da Silveira Leite (Автор), Marcio Silva Rodrigues (Автор)
• Формат: ‌
• Опубликовано: Arizona State University, 2020-11-01T00:00:00Z.
• Предметы: article
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This article aims to discuss the growing influence that the business model has had on humans and their organizations, a consequence of a process called world's enterprisation. In this study, we opted for a look at the university, from the analysis of a specific discourse that, with the neoliber...