A Qualitative Study of Social Media Marketing in Ireland: The Facilitating Role of Higher Education
In this paper we present a qualitative study of social media marketing by small business owners in Ireland. We present data from interviews with six owner/managers, six employees, and six experts. Exploring the three perspectives simultaneously facilitates a three-way narrative. We apply narrative s...
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ÜNİVERSİTEPARK Limited,
2020-12-01T00:00:00Z.
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