From social media to engagement

Introduction: Over the last few years, the importance of social networks in brand communication has turned marketing around completely. Companies have realized that their consumers are online and, consequently, that their presence all over social networks is mandatory. However, the dynamics that cha...

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Principais autores: Nídia Salomé Morais (Autor), Sandra Figueiredo (Autor)
Formato: Livro
Publicado em: Instituto Politécnico de Viseu, 2020-06-01T00:00:00Z.
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