Implementation of a Multimodal Mobile System for Point-of-Sale Surveillance: Lessons Learned From Case Studies in Washington, DC, and New York City

• Main Authors: Cantrell, Jennifer (Author), Ganz, Ollie (Author), Ilakkuvan, Vinu (Author), Tacelosky, Michael (Author), Kreslake, Jennifer (Author), Moon-Howard, Joyce (Author), Aidala, Angela (Author), Vallone, Donna (Author), Anesetti-Rothermel, Andrew (Author), Kirchner, Thomas R (Author)
• Format: Book
• Published: JMIR Publications, 2015-11-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundIn tobacco control and other fields, point-of-sale surveillance of the retail environment is critical for understanding industry marketing of products and informing public health practice. Innovations in mobile technology can improve existing, paper-based surveillance methods, yet few stud...