THE IHIP MODEL IN SPORTS SERVICES MARKETING

• المؤلفون الرئيسيون: Dumitru Iulian (مؤلف), Nichifor Florin (مؤلف), Ungurean Bogdan (مؤلف)
• التنسيق: كتاب
• منشور في: ALTIUS ACADEMY Foundation - Faculty of Physical Education and Sports, 2013-12-01T00:00:00Z.
• الموضوعات: article
• الوصول للمادة أونلاين: Connect to this object online.

The challenge of identifying - within well-delimited reference points - the specific of (sports) services has represented a difficult task from the beginning. The general view is that the marketing of goods must be treated in a different manner than that of services, considering the existence of dif...