THE IHIP MODEL IN SPORTS SERVICES MARKETING
The challenge of identifying - within well-delimited reference points - the specific of (sports) services has represented a difficult task from the beginning. The general view is that the marketing of goods must be treated in a different manner than that of services, considering the existence of dif...
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| Main Authors: | , , |
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| Format: | Book |
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ALTIUS ACADEMY Foundation - Faculty of Physical Education and Sports,
2013-12-01T00:00:00Z.
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