THE IHIP MODEL IN SPORTS SERVICES MARKETING
The challenge of identifying - within well-delimited reference points - the specific of (sports) services has represented a difficult task from the beginning. The general view is that the marketing of goods must be treated in a different manner than that of services, considering the existence of dif...
Saved in:
Main Authors: | Dumitru Iulian (Author), Nichifor Florin (Author), Ungurean Bogdan (Author) |
---|---|
Format: | Book |
Published: |
ALTIUS ACADEMY Foundation - Faculty of Physical Education and Sports,
2013-12-01T00:00:00Z.
|
Subjects: | |
Online Access: | Connect to this object online. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
ROMANIAN SPORTS CAMP - IN THE GLOBALIZATION CONTEXT
by: Florin NICHIFOR, et al.
Published: (2018) -
IHIP - A leap into India's dream of digitalizing healthcare
by: Tanya Tanu, et al.
Published: (2023) -
THE SPORTS CAMP - FUNCTIONING SPECIFIC AND MANAGERIAL SPECIFIC IN THE GLOBALIZATION CONTEXT
by: Nichifor Florin
Published: (2014) -
IDENTIFICATION OF INTERRELATIONS BETWEEN THE CULTURAL DIMENSIONS OF AN ORGANISATION (SPORTS CAMP)
by: Florin Nichifor
Published: (2016) -
The Correlation between Psychological Characteristics and Psychomotor Abilities of Junior Handball Players
by: Vlad-Alexandru Muntianu, et al.
Published: (2022)