Dusting off the Social Identity Approach to Overcome Barriers From Climate Change Communication to Pro-Environmental Behaviours

For climate change communication to result in pro-environmental behaviours that could mitigate the negative consequences of climate change on human and planetary health, a thorough understanding of what prevents the intended effects is needed. In this article, we propose an additional perspective to...

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Main Authors: Tuva Bræin (Author), Freja N. Rohde Monney (Author), Tina A.G. Venema (Author)
Format: Book
Published: University of Zurich, IKMZ - Department of Communication and Media Research, 2024-08-01T00:00:00Z.
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3rd Floor Main Library

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