Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns

• Main Authors: Saeed ur Rehman (Author), Syed Amir Saeed (Author), Shahnawaz Khan (Author), Ovais Mufti (Author), Asfiya Ahmad (Author), Taimoor Sultan (Author)
• Format: Book
• Published: Institute of Business Management, 2018-06-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Express News TV Channel found some reports that their TV channel viewership was declining. In Pakistan, however, the viewership data is managed, still the system is not properly managed and has many loopholes. This can be imagined through the information that one of the most populated area of Karach...