Business cultural training in a globalised economy

• Hoofdauteur: Dominique Vouillemin (Auteur)
• Formaat: Boek
• Gepubliceerd in: Peoples' Friendship University of Russia (RUDN University), 2020-03-01T00:00:00Z.
• Onderwerpen: article
• Online toegang: Connect to this object online.

As the economy globalises the concept of cultural training in business needs a rethink. As this paper explains, the key change is that every area of business increasingly involves multinationals, making the cultural analysis of countries as independent entities increasingly irrelevant. Cultural trai...