MARKETING ORGANIZATION ACTIVITY IN SPORTS ORGANIZATIONS

• Egile nagusia: Slobodan Župljanin (Egilea)
• Formatua: Liburua
• Argitaratua: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2012-09-01T00:00:00Z.
• Gaiak: article
• Sarrera elektronikoa: Connect to this object online.

Sports organizations as "sui generis" organizations inevitably have to adopt the concept of marketing as a business philosophy, if you want to survive and develop its activities in the modern business environment. Supply and demand as the market, and psychological phenomena are inherent in...