Mass media promotion of a smartphone smoking cessation app: modelled health and cost-saving impacts

Abstract Background Smartphones are increasingly available and some high quality apps are available for smoking cessation. However, the cost-effectiveness of promoting such apps has never been studied. We therefore aimed to estimate the health gain, inequality impacts and cost-utility from a five-ye...

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Bibliographic Details
Main Authors: Nhung Nghiem (Author), William Leung (Author), Christine Cleghorn (Author), Tony Blakely (Author), Nick Wilson (Author)
Format: Book
Published: BMC, 2019-03-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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