Experience and enlightenment: "Customer-oriented" nine-stage major gifts management model of world-class U.S. universities

<p>Since the 1990s, "customer orientation" marketing has been widely applied to major gifts management of world-class U.S. universities, forming a donor-centered model for major gifts management. It focuses on donor demands management, relationship cultivation and value creation, whi...

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Bibliographic Details
Main Authors: Chenghua Lin (Author), Yanjie Xie (Author), Ruixue Xu (Author)
Format: Book
Published: Universidad de Deusto, 2019-11-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
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