Experience and enlightenment: "Customer-oriented" nine-stage major gifts management model of world-class U.S. universities
<p>Since the 1990s, "customer orientation" marketing has been widely applied to major gifts management of world-class U.S. universities, forming a donor-centered model for major gifts management. It focuses on donor demands management, relationship cultivation and value creation, whi...
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| Main Authors: | , , |
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| Format: | Book |
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Universidad de Deusto,
2019-11-01T00:00:00Z.
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