Social Media and the Olympics: A Chance for Improving Gender Equality
The purpose of this paper is to explore whether social media content by the National Olympic Committees (NOC) during the 2020 Tokyo Olympic Games strengthens or weakens the International Olympic Committee's (IOC) gender equality ambitions. As the media play an important role in creating the imp...
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Frontiers Media S.A.,
2022-04-01T00:00:00Z.
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