Analysis of Sponsorships in Clubs Participating in NBB 2020-2021

The lack of data on sports sponsorship and on the segments that invest the most in this practice, combined with the scarce academic literature on the subject, the lack of professionalism of a large portion of sports managers in Brazil and the lack of knowledge of sponsors about the benefits of sport...

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Bibliographic Details
Main Authors: Edson Hirata (Author), João Paulo Melleiro Malagutti (Author), Fernando Augusto Starepravo2 (Author), Felipe Canan (Author)
Format: Book
Published: Universidade Salgado de Oliveira, 2021-12-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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