Business communication in Web 2.0. Strategies for an effective management of corporate reputation
CEOs must face a new economic cycle known as the «reputation economy». In this context, it is particularly important the proper management of corporate reputation and brand image. To this purpose, the essential key used by most of the companies is the on-line communication, reached through the devel...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
Centro de Estudios Financieros,
2015-05-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |