Comparing the Effects of Negative and Mixed Emotional Messages on Predicted Occasional Excessive Drinking

In this work we present two types of emotional message, negative (sadness) versus mixed (joy and sadness), with the aim of studying their differential effect on attitude change and the probability estimated by participants of repeating the behavior of occasional excessive drinking in the near future...

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Príomhchruthaitheoirí: Pilar Carrera (Údar), Amparo Caballero (Údar), Dolores Muñoz (Údar)
Formáid: LEABHAR
Foilsithe / Cruthaithe: SAGE Publishing, 2008-01-01T00:00:00Z.
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