Evaluation of medicines advertising in medical journals

• Asıl Yazarlar: Daliana Maria Berenice de Oliveira Souza (Yazar), Suellen Cristiane Medeiros de Lima (Yazar), Almária Mariz Batista (Yazar), Maria Cleide Ribeiro Dantas de Carvalho (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Universidade de São Paulo, 2009-06-01T00:00:00Z.
• Konular: article
• Online Erişim: Connect to this object online.

This work intended to analyze the advertising of medicines requiring medical prescription, divulged into three journals of the neurology and cardiology areas addressed to healthcare professionals. The analysis was based on current legislation, among other criteria, as well as specific literature. Th...