Catalyzing marketing innovation and competitive advantage in the healthcare industry: the value of thinking like an outsider

• Hoofdauteurs: James K. Elrod (Auteur), John L. Fortenberry (Auteur)
• Formaat: Boek
• Gepubliceerd in: BMC, 2018-12-01T00:00:00Z.
• Onderwerpen: article
• Online toegang: Connect to this object online.

Abstract Background Marketing arguably is the most critical administrative responsibility associated with the pursuit and realization of growth and prosperity, making prowess in the discipline essential for any healthcare institution, especially given the competitive intensity that characterizes the...