James K. Elrod & John L. Fortenberry. (2018). Catalyzing marketing innovation and competitive advantage in the healthcare industry: The value of thinking like an outsider. BMC.
Chicago Style (17th ed.) CitationJames K. Elrod and John L. Fortenberry. Catalyzing Marketing Innovation and Competitive Advantage in the Healthcare Industry: The Value of Thinking like an Outsider. BMC, 2018.
MLA (9th ed.) CitationJames K. Elrod and John L. Fortenberry. Catalyzing Marketing Innovation and Competitive Advantage in the Healthcare Industry: The Value of Thinking like an Outsider. BMC, 2018.
Warning: These citations may not always be 100% accurate.