SPORT CONSUMER BEHAVIOR

Without any doubt, sport has become a major consumer market, either we discuss about practicing any kind of sport at professional or amateur level, or we are just interested by a competition, sport organization or an athlete as a regular consumer. From this last perspective, we can distinguish betwe...

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Bibliographic Details
Main Author: Iftime Dragoș Adrian (Author)
Format: Book
Published: ALTIUS ACADEMY Foundation - Faculty of Physical Education and Sports, 2015-10-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available