A Typology of Social Media Use by Human Service Nonprofits: Mixed Methods Study

• Main Authors: Jia Xue (Author), Micheal L Shier (Author), Junxiang Chen (Author), Yirun Wang (Author), Chengda Zheng (Author), Chen Chen (Author)
• Format: Book
• Published: JMIR Publications, 2024-05-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundNonprofit organizations are increasingly using social media to improve their communication strategies with the broader population. However, within the domain of human service nonprofits, there is hesitancy to fully use social media tools, and there is limited scope among organizational per...