Whether Present Era Demand Change in Pharmaceutical Promotional Ways to be More Eco- and Doctor-Friendly? An Observational Study

• मुख्य लेखकों: Spandana Chaudhury (लेखक), Kuldeep G. B. (लेखक), Swati P. V. (लेखक), R. S. Lekshmi (लेखक), Balaji Manohar (लेखक), Akriti Mahajan (लेखक), Shilpa Duseja (लेखक), Rahul Tiwari (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Wolters Kluwer Medknow Publications, 2024-08-01T00:00:00Z.
• विषय: article
• ऑनलाइन पहुंच: Connect to this object online.

Aim: Pharmaceutical promotion is the principal aspect of the healthcare system. In this study, we aimed to portray the opinion of doctors and medical representatives (MRs) on conventional pharmaceutical ways (usage of promotional or educational paper materials and physician drug samples) for pharmac...