Whether Present Era Demand Change in Pharmaceutical Promotional Ways to be More Eco- and Doctor-Friendly? An Observational Study

• Main Authors: Spandana Chaudhury (Author), Kuldeep G. B. (Author), Swati P. V. (Author), R. S. Lekshmi (Author), Balaji Manohar (Author), Akriti Mahajan (Author), Shilpa Duseja (Author), Rahul Tiwari (Author)
• Format: Book
• Published: Wolters Kluwer Medknow Publications, 2024-08-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Aim: Pharmaceutical promotion is the principal aspect of the healthcare system. In this study, we aimed to portray the opinion of doctors and medical representatives (MRs) on conventional pharmaceutical ways (usage of promotional or educational paper materials and physician drug samples) for pharmac...