Exposure and power of TV food advertising during the COVID-19 pandemic in Brazil: a content analysis

• Main Authors: Michele Bittencourt Rodrigues (Author), Juliana de Paula Matos (Author), Marina Oliveira Santana (Author), Ana Paula Bortoletto Martins (Author), Rafael Moreira Claro (Author), Paula Martins Horta (Author)
• Format: Book
• Published: BMC, 2024-02-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background With the COVID-19 pandemic and the restrictions imposed to contain the spread of SARS-CoV-2, the Brazilian population has increased the time spent at home and watching television (TV). Since food advertising exposure is a key driver of food choices, this study described the conte...