Verbal Means of Persuasion in English Advertising

The article deals with verbal means of persuasion in English advertising. It investigates manipulation tactics and features of persuasion in the English ad. Linguistic and cultural aspects of style formation in English and Ukrainian ads are compared in the article.

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Bibliographic Details
Main Author: Hanna Karpenko (Author)
Format: Book
Published: Vasyl Stefanyk Precarpathian National University, 2016-12-01T00:00:00Z.
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Online Access:Connect to this object online.
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520 |a The article deals with verbal means of persuasion in English advertising. It investigates manipulation tactics and features of persuasion in the English ad. Linguistic and cultural aspects of style formation in English and Ukrainian ads are compared in the article. 
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786 0 |n Journal of Vasyl Stefanyk Precarpathian National University, Vol 3, Iss 2-3, Pp 84-87 (2016) 
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