Facebook Recruitment Using Zip Codes to Improve Diversity in Health Research: Longitudinal Observational Study
BackgroundFacebook's advertising platform reaches most US households and has been used for health-related research recruitment. The platform allows for advertising segmentation by age, gender, and location; however, it does not explicitly allow for targeting by race or ethnicity to facilitate a...
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| Format: | Book |
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JMIR Publications,
2020-06-01T00:00:00Z.
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