A study on the interactions of doctors with medical representatives of pharmaceutical companies in a Tertiary Care Teaching Hospital of South India

Background: The promotional activities by medical representatives (MRs) of the pharmaceutical companies can impact the prescribing pattern of doctors. Hence, the interaction between doctors and the pharmaceutical industry is coming under increasing scrutiny. Objective: The primary objective was to a...

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Glavni autori: Sandeep Kumar Gupta (Autor), Roopa P Nayak (Autor), R Sivaranjani (Autor)
Format: Knjiga
Izdano: Wolters Kluwer Medknow Publications, 2016-01-01T00:00:00Z.
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