Web Usage Data as a Means of Evaluating Public Health Messaging and Outreach

• Main Authors: Tian, Hao (Author), Brimmer, Dana J (Author), Lin, Jin-Mann S (Author), Tumpey, Abbigail J (Author), Reeves, William C (Author)
• Format: Book
• Published: JMIR Publications, 2009-12-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Background The Internet is increasingly utilized by researchers, health care providers, and the public to seek medical information. The Internet also provides a powerful tool for public health messaging. Understanding the needs of the intended audience and how they use websites is critical for websi...