Web Usage Data as a Means of Evaluating Public Health Messaging and Outreach

• Autors principals: Tian, Hao (Autor), Brimmer, Dana J (Autor), Lin, Jin-Mann S (Autor), Tumpey, Abbigail J (Autor), Reeves, William C (Autor)
• Format: Llibre
• Publicat: JMIR Publications, 2009-12-01T00:00:00Z.
• Matèries: article
• Accés en línia: Connect to this object online.

Background The Internet is increasingly utilized by researchers, health care providers, and the public to seek medical information. The Internet also provides a powerful tool for public health messaging. Understanding the needs of the intended audience and how they use websites is critical for websi...