Taking the Big Leap | understanding, accessing and improving behavioural science interventions

• Main Authors: Nishan Gantayat (Author), Anushka Ashok (Author), Pallavi Manchi (Author), Rosemary Pierce-Messick (Author), Rahul Porwal (Author), Alok Gangaramany (Author)
• Format: Book
• Published: Frontiers Media S.A., 2024-08-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Applied behaviour science's focus on individual-level behaviours has led to overestimation of and reliance on biases and heuristics in understanding behaviour and behaviour change. Behaviour-change interventions experience difficulties such as effect sizes, validity, scale-up, and long-term sus...