03 Reaching Out Strategies for Higher Education Institution in Cambodia

Education is increasingly a global business with rapid growth in both campus and distance learning facilitated by the Internet. The term "marketing" becomes controversy among educational practitioners when it involves sales, advertising and public relations strategy. Reaching out strategie...

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Bibliographic Details
Main Authors: Chee Seng LEOW (Author), Wing Sum Vincent LEONG (Author), Ahmad MAISARAH (Author), Hock Seng SIAN (Author), Nadason MARIMTHU (Author)
Format: Book
Published: Association of Social and Educational Innovation, 2015-05-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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