Constructing a Joint Product Portfolio to Support Commercial Cooperation

• প্রধান লেখক: Erno Mustonen (লেখক), Arto Tolonen (লেখক), Janne Härkönen (লেখক), Harri Haapasalo (লেখক)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: International School for Social and Business Studies, 2019-06-01T00:00:00Z.
• বিষয়গুলি: article
• অনলাইন ব্যবহার করুন: Connect to this object online.

This study aimed to find a method to construct a customer-oriented joint commercial product portfolio for several independent companies to enable more effective market operations. The study also aimed to identify any related challenges. The findings indicate that a customer-oriented joint commercial...