Constructing a Joint Product Portfolio to Support Commercial Cooperation

This study aimed to find a method to construct a customer-oriented joint commercial product portfolio for several independent companies to enable more effective market operations. The study also aimed to identify any related challenges. The findings indicate that a customer-oriented joint commercial...

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Bibliographic Details
Main Authors: Erno Mustonen (Author), Arto Tolonen (Author), Janne Härkönen (Author), Harri Haapasalo (Author)
Format: Book
Published: International School for Social and Business Studies, 2019-06-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
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