Target marketing in the health services industry: the value of journeying off the beaten path

• প্রধান লেখক: James K. Elrod (লেখক), John L. Fortenberry (লেখক)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: BMC, 2018-12-01T00:00:00Z.
• বিষয়গুলি: article
• অনলাইন ব্যবহার করুন: Connect to this object online.

Abstract Background Target marketing, a practice used to more effectively address the wants and needs of customers, involves three interrelated activities: market segmentation, targeting, and product positioning. The practice follows a perfectly logical process. For a given offering, healthcare inst...