Target marketing in the health services industry: the value of journeying off the beaten path
Abstract Background Target marketing, a practice used to more effectively address the wants and needs of customers, involves three interrelated activities: market segmentation, targeting, and product positioning. The practice follows a perfectly logical process. For a given offering, healthcare inst...
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| Autores principales: | , |
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| Formato: | Libro |
| Publicado: |
BMC,
2018-12-01T00:00:00Z.
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| Acceso en línea: | Connect to this object online. |
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| Número de Clasificación: |
A1234.567 |
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| Copia 1 | Disponible |